The documentary that we saw gave me a different perspective on the world of marketing. As a consumer, advertising is interesting when you are unaware of a product, but once you have seen the same commercial over and over again, it becomes repetitive. The key is to keep commercials and television shows separate, otherwise there would be a backlash. I know personally that we have a Comcast recorder on our televisions at my house, and its fairly easy to skip over the commercials that you do not want to see.
And then there was the portion that discussed Song, the airplane company that went under and never recovered. The problem is that this airline was much different from other airlines, and didn't add something new. With advertising, it is about being first and being original. Song was neither and thus, in my opinion, went under. We are surrounded by consumerism because we are a capitalist society. We should have the right to have advertisments, but there is also a point when it becomes overkill.
Good post. I think what you're referring to was called "breaking through the clutter". Thank goodness the television has an off switch!
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